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2010 Conference Program—Symposium 8


STRATEGIES FOR PENETRATING THE U.S. MARKET FOR OVERSEAS FRANCHISORS
sponsored by:
In order to properly and successfully enter a vast and complicated market like the United States, you need to develop a Business Plan, which will address topics such as: What region(s) will you initially target and why? What is a profile of your typical franchisee and a typical consumer? What structures (master, multi-unit, single-unit, hybrids, joint ventures, etc.) will you pursue as a legal and strategic means for entering the U.S. market and why? Have you sufficiently evaluated the alternatives? This symposium will explore these business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the United States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. All course materials are presented in English only. All symposium attendees receive admission to the exhibits on all three days.

Date
Saturday, April 10, 10:00am – 1:00pm

Rates
Advance: $250 includes exhibit hall admission and seminars
On-Site: $300 includes exhibit hall admission and seminars

Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Strategies for Penetrating the U.S. Market. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.

Who Should Attend
Advisors, officers and directors of overseas companies interested in expanding their business into the United States.

This Symposium Will Look At

  1. Planning and Strategic Issues
    • Understanding your reasons for entering the U.S. Maket
    • Understanding regional trends and demographics within the U.S. market
    • Adapting your products and services to meet the needs of the U.S. market
    • Determining a profile of the targeted franchisee


  2. Legal Regulation and Structural Issues

    • Developing, understanding, and breaking some myths about the requirements of the FDD
    • Evaluating the advantages and disadvantages of each method/structure for entering the U.S. market:

      •   - Avoiding legal disputes in the United States and what to do about them when     they cannot be avoided
        - Master franchising
        - Multi-unit area development
        - Area/regional/directors
        - U.S. single unit franchising
        - Joint venture
        - Mergers and acquisitions


  3. Financial and Budget Issues

    • Budgeting, business planning and capital formation issues
    • Alternatives for developing your franchising program in the U.S. market
    • Protecting your trademarks and intellectual property in the U.S. market
    • Non-traditional venues, sites and alternative distribution structures in the U.S. market
    • Developing an internal and external franchise management advisory team

Presented by: Andrew J. Sherman , Senior Partner, Jones Day (www.jonesday.com)

Andrew Sherman is a senior partner with Jones Day law firm with over 2,400 lawyers worldwide. Sherman is a recognized international authority on the legal and strategic issues affecting business growth and serves as a chair-man of the Franchising, Licensing and Distribution Group. He is an international corporate lawyer as well as a business growth strategist with a focus on both external growth strategies (franchising, licensing, joint ventures, and strategic alliances) and internal growth strategies (capital formation, technology development and mergers and acquisitions). Andrew is also the author of eleven books on franchising as well as the legal and strategic aspects of business growth and capital formation, including the best-selling Franchise and Licensing: Two Ways to Brand Your Business.