THE USE OF TECHNOLOGY IN FRANCHISING
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An important focus of franchising companies in recent years has been the way in which they can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships. This Symposium will explore these new technologies; the approaches franchise companies have taken to system wide use of the web and to business-to-consumer (B2C) e-commerce; and the domain name and cybersquatter issues to consider when implementing a system-wide strategy for use of the web. Also addressed will be the uses of intranets and extranets to enhance communication within franchise networks and with suppliers and harnessing the internet to optimize your franchise sales strategy.
All course materials are presented in English only. All attendees receive admission to the exhibits on all three days.
Date
Saturday, April 10, 9:00am – 12:00pm
Rates
Advance: $250 includes exhibit hall admission and seminars On-Site: $300 includes exhibit hall admission and seminars
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending The Use of Technology in Franchising. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.
Who Should Attend
Franchisors, master franchisees, prospective franchisors and franchisees, and franchise lawyers and consultants seeking to improve their efficiency and operational capabilities as well as their understanding of new technologies.
This Symposium Will Look At
System-wide Structuring
establishing and coordinating system wide policies for data, privacy, info exchange
establishing conventions for data ownership and use with vendors
data handling standards in the U.S. and overseas
extranets/intranets
franchise system e-mail policies
Protecting Your Brand
cybergripe and disparaging websites
domain name management and cybersquatting
franchise system web policies
online uniformity
Building New Business
eCommerce policies
online lead generation, lead management, tracking, and follow-up for franchise sales
online franchisee customer development
eDisclosure policies
Presented by: Lee Plave, Partner - Plave Koch, PLC (www.plavekoch.com) and Theresa Huszka, CFE, Director of Sales Development, TSS Photography
Lee Plave devotes his practice to counseling franchisors on complex domestic and international transactions and in all aspects of franchise and distribution law. He has been named to the Who's Who in America, Who's Who in American Law, the International Who's Who of Franchise Lawyers, the International Who's Who of Business Lawyers, and The Best Lawyers of America.
Mr. Plave has had extensive experience counseling clients in connection with the application of technology to franchise and distribution systems, including matters such as the development and implementation of e-commerce strategies, system-wide internet roll-out policies and procedures, cybersquatting and domain name disputes, consumer complaint and “cybergripe” web sites, unauthorized e commerce, software and hardware licensing, and issues relating to online and internet services. His practice involves business, technology, franchise, distribution, and antitrust matters. He also represents clients in matters before the Federal Trade Commission, where he served in the Enforcement Division of the Commission’s Bureau of Consumer Protection before entering private practice.
Theresa is a former Executive Vice President of Development for Cianci European Eatery and prior to that worked with MFV Expositions as Director of Development to head up the development and launch of its sales automation software, MyBruno.com
Before joining Cianci, Theresa was Vice President of Franchise Development for SmallBizPros, Inc., parent company of Padgett Business Services and PayTrak Payroll Services. She joined the SmallBizPros, Inc. team in 2002 to redevelop and re-energize their franchise development programs.
Theresa began her career in franchising with ProForma, a leader in printing and promotional products, and worked for them for over 6 years.
Theresa is a graduate of the International Franchise Association’s Certified Franchise Executive (CFE) program and has been a guest speaker for the IFA on the topics of lead generation and technology in franchising and participated in Caliper Human Strategies study on sales excellence in Franchise Development.
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending The Use of Technology in Franchising. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- 
Lee Plave devotes his practice to counseling franchisors on complex domestic and international transactions and in all aspects of franchise and distribution law. He has been named to the Who's Who in America, Who's Who in American Law, the International Who's Who of Franchise Lawyers, the International Who's Who of Business Lawyers, and The Best Lawyers of America.
Theresa is a former Executive Vice President of Development for Cianci European Eatery and prior to that worked with MFV Expositions as Director of Development to head up the development and launch of its sales automation software, MyBruno.com