2008 Conference Program—Symposium 6


STRUCTURES AND OPERATIONAL STRATEGIES FOR SUCCESSFUL EXPANSION WITHIN THE USA
Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising, including a variety of business and legal issues relating to the development and implementation of a franchise expansion program; developing an effective and fair franchise relationship structure; legal compliance; furnishing products and services that benefit franchisees; and establishing durable franchise relationships. This symposium will explore a wide range of subjects bearing on the successful expansion of a franchise network. All symposium attendees receive admission to the exhibits on all three days.

Date
Friday, April 11, 10:00am – 1:00pm

Rates
Advance: $250 includes exhibit hall admission and seminars
On-Site: $300 includes exhibit hall admission and seminars

Individuals enrolled in the Certified Franchise Executives program will earn 100 Elective credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Structures and Operational Strategies. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.

Who Should Attend
Franchisors, attorneys, consultants, and anyone involved and interested in domestic expansion

This Symposium Will Look At

  1. The Business Issues:
    • How to franchise
    • Strategic planning
    • Financial modeling
    • Franchise lead generation
    • The “Franchise Sales Funnel”
    • Marketing materials
    • The “Franchise Look”
    • The franchise sales process
    • Costs of franchising


  2. Effective Franchise Relationship Structures:

    • System standards
    • Authorized products and services
    • Controlling sources of supply
    • Territorial rights
    • Restricting franchisees geographically
    • Network expansion conflicts
    • Covenants not to compete
    • Franchise transfers
    • Term & expiration of franchises
    • Franchise agreements
    • Operations manuals
    • Uniform Franchise Offering Circulars
    • Dealing with regulatory issues
    • Disclosure regulation compliance programs
    • Site selection and development


  3. Elements of Successful Franchising:

    4. A. The Role of Franchisees
    • Recruiting the right franchisees
    • Avoiding misleading prospective franchisees
    • A franchisor needs the support of its franchisees to sell franchises
    • Expanding a franchise network at a manageable rate


    B. Establishing Durable Franchise Relationships
    • Franchising philosophy and "culture"
    • Trust
    • Effective communication
    • System standards
    • Ending wrong relationships
    • Minimizing litigation


    C. Franchisor Services
    • A distinct and protected trade identity
    • A well designed and fully tested and developed operating system
    • Site selection and outlet development
    • Initial and continuing training
    • Advertising and marketing
    • Procurement programs for inventory and supplies
    • Cost reduction programs
    • Effective field service
    • Research and development
    • Financing services
    • Websites
    • Intranets and extranets

Moderated by: Joseph W. Sheyka, Partner, DLA Piper Rudnick Gray Cary US LLP(www.www.dlapiper.com.com)

Panelists: Mark Siebert, CEO, iFranchise Group and David A. Beyer, Partner, DLA Piper US LLP

Joseph W. Sheyka has practiced in the field of franchising and distribution law for thirty years. He is co-author of General Franchising Considerations, published by the Illinois Institute for Continuing Legal Education in Organizing and Advising Illinois Businesses. Mr. Sheyka is a frequent lecturer on franchising and distribution topics. The Leading Lawyers Network lists him as a Leading Lawyer in Illinois, and he has been cited in 11 editions of Best Lawyers in America.