STRUCTURES AND OPERATIONAL STRATEGIES FOR SUCCESSFUL EXPANSION WITHIN THE USA
sponsored by:
Successful franchising includes a variety of business and legal issues relating to the development and implementation of a franchise expansion program; developing an effective and fair franchise relationship structure; legal compliance; furnishing products and services that benefit franchisees; and establishing durable franchise relationships. This symposium will explore a wide range of subjects bearing on the successful expansion, administration and operation of a franchise network. All symposium attendees receive admission to the exhibits on all three days.
Date
Friday, April 9, 10:00am – 1:00pm
Rates
Advance: $250 includes exhibit hall admission and seminars On-Site: $300 includes exhibit hall admission and seminars
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Structures and Operational Strategies. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.
Who Should Attend
Franchisors, attorneys, consultants, and anyone involved and interested in domestic expansion
This Symposium Will Look At
The Business Issues:
Strategic planning for your growth
Franchise lead generation
The “Franchise Sales Funnel”
Refining your marketing materials
The “Franchise Look”
Improving your franchise sales process
Costs of franchising
Effective Franchise Relationship Structures:
System standards
Authorized products and services
Controlling sources of supply
Territorial rights
Restricting franchisees geographically
Network expansion conflicts
Covenants not to compete
Franchise transfers
Term & expiration of franchises
Franchise agreements
Operations manuals
Franchise Disclosure Documents
Dealing with regulatory issues
Disclosure regulation compliance programs
Site selection and development
Elements of Successful Franchising:
A. The Role of Franchisees
Recruiting the right franchisees
Avoiding misleading prospective franchisees
A franchisor needs the support of its franchisees to sell franchises
Expanding a franchise network at a manageable rate
B. Establishing Durable Franchise Relationships
Franchising philosophy and "culture"
Trust
Effective communication
System standards
Ending wrong relationships
Minimizing litigation
C. Franchisor Services
A distinct and protected trade identity
A "best practices" operating system
Site selection and outlet development
Initial and continuing training
Advertising and marketing
Procurement programs for inventory and supplies
Cost reduction programs
Effective field service
Business planning with your franchisees
Research and development
Financing services
Websites and social media
Intranets and extranets
Moderated by: Joseph W. Sheyka, Partner, DLA Piper US LLP(www.dlapiper.com) Panelists: Mark Siebert, CEO and David Hood, President, iFranchise Group
Joseph W. Sheyka has practiced in the field of franchising and distribution law for thirty years. He is co-author of General Franchising Considerations, published by the Illinois Institute for Continuing Legal Education in Organizing and Advising Illinois Businesses. Mr. Sheyka is a frequent lecturer on franchising and distribution topics. The Leading Lawyers network lists him as a Leading Lawyer in Illinois, and he has been cited in 11 editions of Best Lawyers in America.
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Structures and Operational Strategies. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 --