2008 Conference Program—Symposium 5


GLOBAL FRANCHISE EXPANSION: STRATEGIES FOR LUCRATIVE AND PLANNED GROWTH
This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. Franchisors in virtually every country are now devoting an increasing portion of their resources and energies to expanding beyond their base to growing markets abroad. Franchise experts will look at issues ranging from the cultural challenges of international expansion to the practical aspects of doing business across borders. The topics will address the most common business and legal problems affecting international franchising. Franchisors and professionals experienced in international franchising will take part in the panels. A question and answer period will follow each topic. All symposium attendees receive admission to the exhibits on all three days.

Date
Friday, April 11, 2:00pm – 5:00pm

Rates
Advance: $250 includes exhibit hall admission and seminars
On-Site: $300 includes exhibit hall admission and seminars

Individuals enrolled in the Certified Franchise Executives program will earn 100 Elective credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Global Franchise Expansion. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.

Who Should Attend
U.S. and non-U.S. franchisors, international franchising attorneys and consultants. All those involved and interested in global franchise expansion. The symposium will also be of interest to prospective master licensees wishing to understand international franchising from the franchisors’ perspective.

This Symposium Will Look At

  1. International Franchising:

    • What’s happening around the world
    • Who’s franchising where
    • What’s being franchised
    • Choosing target markets
    • Making it work: are you ready for international expansion?
    • How will going international impactdomestic operations?
    • A closer look at choosing a partner
    • Costs: direct and indirect
    • Important business considerations
    • Important legal considerations


  2. Structural Variations in the Global Market:

    • Joint Venture - choosing a partner: advantages and disadvantages of the franchisor and franchisee
    • Direct Franchising: advantages and disadvantages to the franchisor and franchisee
    • The Area Development Franchise: advantages and disadvantages to the franchisor and franchisee
    • The Master Franchise or Sub-Franchise: advantages and disadvantages to the franchisor and franchisee
    • Fee and royalty issues
    • The terms of the agreement
    • The package of support services for the franchisee
    • The rights and obligations of the franchisor
    • The rights and obligations of the franchisee


  3. The International Expansion Experience:

    • Going abroad
    • Presentations by international franchising experts: looking at the relationship from abroad; the role of the headquarters company; problems facing international franchising today and what leads to success and failure
    • Looking forward
    • The new markets
    • The new prospective investor
    • Trends in international franchising

Presented by: Philip F. Zeidman, Co-chair of the Franchise and Distribution Law Practice Group, DLA Piper LLP (www.dlapiper.com)
Panelistis: Peter Holt, Chief Operating Officer, Tasti D.Lite, LLC and William Edwards CFE, President & CEO, Edwards Global Services, Inc.

Philip F. Zeidman devotes his practice to domestic franchising law and the rapidly growing field of international distribution, licensing and franchising law. He was recently named global Franchise Lawyer of the Year at the inaugural Who’s Who Legal Awards. Mr. Zeidman is counsel to a number of U.S. and foreign companies and trade associations. Mr. Zeidman has engaged in an international transactional practice, testified on franchising before governmental bodies, participated in judicial and administrative proceedings, taught at universities, and appeared before business and professional groups in over 30 countries, as well as before the Commission of the European Union and numerous U.S. congressional committees. He is special counsel to the Japanese Franchise Association and General Counsel to the International Franchise Association.