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2012 Conference Program—Symposium 4


THE USE OF MASTER FRANCHISING, DOMESTICALLY AND INTERNATIONALLY
sponsored by:
When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This symposium will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. All course materials are presented in English only. All attendees receive admission to the exhibits and seminars on all three days.

Date
Saturday, June 16, 2:00pm – 5:00pm


Rates
Advance: $200 includes exhibit hall admission and seminars
On-Site: $250 includes exhibit hall admission and seminars

Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending The Use Of Master Franchising, Domestically And Internationally. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.

Who Should Attend
Franchisors seeking to understand how master franchises can better serve their needs. Prospective master franchisees. US franchisors seeking to determine how to go about master franchising in foreign markets. International investors seeking master franchisors to expand into their countries.

In This Symposium We Will Discuss

What it takes for master franchises to succeed and prosper, at home and abroad, including:

  • When is master franchising the best approach? When is it not?
  • Identifying the markets best suited for master franchising.
  • Matching the right franchisor with the right master franchisee.
  • Structuring the master franchise relationship.
  • Determining the fees and other charges payable to the franchisor and master franchisee.
  • Establishing development schedules for the local market.
  • Administering advertising and promotional programs in the local market.
  • Capital requirements for the master franchisee and other funding considerations.
  • Dealing with local market conditions and cultures.
  • Maintaining system standards and protecting the brand.
  • Managing a network of master franchises.
  • How to avoid the pit falls of master franchising.
  • How to handle disputes that arise between the franchisor and master franchisee.
  • What about the subfranchises?
  • Exit strategies for the franchisor and master franchisee.
Master franchising can be a very effective vehicle for expanding internationally. This symposium will consider the elements of successful master franchising from the perspective of the franchisor and master franchisee, with particular attention to the special advantages this technique may offer in the context of cross-border franchising.

Presented by:
Philip F. Zeidman, Senior Partner, DLA Piper US LLP; Joseph Sheyka, Partner, DLA Piper and William Edwards, CFE, President, Edwards Global Services, Inc.

Philip F. Zeidman devotes his practice to domestic franchising law and the rapidly growing field of international distribution, licensing and franchising law. He was recently named Global Franchise Lawyer of the Year at the Who's Who Legal Awards for the fifth consecutive year, by Who’s Who Legal, The International Who’s Who of Business Lawyers. Mr. Zeidman is counsel to a number of U.S. and foreign companies and trade associations. Mr. Zeidman has engaged in an international transactional practice, testified on franchising before governmental bodies, participated in judicial and administrative proceedings, taught at universities, and appeared before business and professional groups in over 30 countries, as well as before the Commission of the European Union and numerous U.S. congressional committees. He served as General Counsel to the International Franchise Association throughout his career.
Joseph W. Sheyka has practiced in the field of franchising and distribution law for thirty years. He is co-author of General Franchising Considerations, published by the Illinois Institute for Continuing Legal Education in Organizing and Advising Illinois Businesses.

Mr. Sheyka is a frequent lecturer on franchising and distribution topics. The Leading Lawyers Network lists him as a Leading Lawyer in Illinois, and he has been cited in 11 editions of Best Lawyers in America. He has been named an Illinois Super Lawyer, as the result of research projects conducted jointly by Law & Politics and Chicago magazines and has been listed in Who's Who Legal: The International Who's Who of Business Lawyers.