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CFE accreditation available for
Symposia 2, 3, 4, 5, 6, 7 and 8 |
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Symposium 1: THE A TO Z's OF BUYING A FRANCHISE |
Sponsored by: 
If you're looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me . . . this is the symposium you need. And it's the only one you'll need! If you hope to become a successful franchisee, get started with confidence by participating in this symposium. You will learn the basic information about franchising but glean an in-depth knowledge through the experiences of Dr. Hayes. He will help you understand how to interpret and use the Franchise Disclosure Document to discover reliable information about the performance and viability of any franchise, how to evaluate the franchisor's operating system and determine if you and your intended market are compatible with the system, the pros and cons of franchising, the fees required by franchisors, the facts about territorial and product restrictions, how to raise money to invest in a franchise, and much, much more. Click here for more details.
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Symposium 2: FRANCHISING YOUR BUSINESS |
Sponsored by: 
This symposium is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option.It will help business owners understand what is franchisable in business and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs and personnel needs. Click here for more details.
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Symposium 3: OPERATIONS MANUALS: THE FOUNDATION TO CONSISTENT EXECUTION |
Sponsored by:
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included.
Click here for more details.
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Symposium 4: THE USE OF MASTER FRANCHISING, DOMESTICALLY AND INTERNATIONALLY |
Sponsored by: 
When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This symposium will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising.
Click here for more details.
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Symposium 5: GLOBAL FRANCHISE EXPANSION: STRATEGIES FOR LUCRATIVE AND PLANNED GROWTH |
Sponsored by:
This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising. Click here for more details.
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Symposium 6: STRUCTURES AND OPERATIONAL STRATEGIES FOR SUCCESSFUL EXPANSION WITHIN THE USA |
Sponsored by:
Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This symposium will explore a wide range of subjects bearing on the successful expansion of a franchise network.
Click here for more details.
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Symposium 7: WEB 2.0: SOCIAL NETWORKING + DATA IN FRANCHISING
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Sponsored by: 
This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
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Symposium 8: STRATEGIES FOR PENETRATING THE U.S. MARKET FOR OVERSEAS FRANCHISORS |
Sponsored by: 
In order to properly and successfully enter a vast and complicated market like the United States, you need to develop a Business Plan. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies.
Click here for more details.
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Buying a Franchise
Franchising Your Business
Acquiring a Master Franchising
Non-US Franchisors: Entering the USA
Franchisors Seeking Growth