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Symposium 7: The Use of Technology in Franchising (separate fee required)
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9:00 AM - 12:00 PM
Room 204C
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Presented by: Lee Plave, Partner, Plave Koch PLC and Theresa Huszka, CFE,Director of Franchise Sales Development, TSS Photography
This Symposium will explore the way in which prospective and currently franchising companies can harness developments in electronic, telecommunications and internet technologies to enhance their business and franchise relationships. Click here for more details.
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Selling Franchises Domestically Without Getting Into Trouble
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9:30 AM - 11:15 AM
Room 204A
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Presented by: Joseph Sheyka, Partner, DLA Piper US LLP
Federal and State franchise laws are complicated and carry heavy penalties. Learn how to comply with these laws in the selling process, whether you sell by phone, at your office, at trade shows or over the Internet. The program will cover topics such as sales staff training, recordkeeping, sales material review, financial performance representations, Internet selling, transfer and renewal issues, dealing with compliance problems and the new requirements under the FTC’s Amended Franchise Rule.
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Symposium 8: Strategies for Penetrating the U.S. Market for Overseas Franchisors (separate fee required)
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10:00 AM - 1:00 PM
Room 204B
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Presented by: Andrew J. Sherman, Partner, Dickstein Shapiro LLP
This symposium will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the Unites States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. Click here for more details.
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Selling Franchises Internationally Without Getting Into Trouble
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11:15 AM - 12:15 PM
Room 204A
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Presented by: Philip Zeidman, Senior Partner, DLA Piper US LLP and Tao Xu,Associate, DLA Piper US LLP
An ever increasing number of countries around the world now have laws regulating franchising, and new statutes appear with very little if any advance notice. As in the United States, some address the sale of franchises, some deal with the franchisor - franchisee relationship. Complying with them can be difficult, and it is frequently hard even to learn what is required and how the requirements will be interpreted. This seminar will tell you what laws, in what countries, impose what obligations on you...and how you can deal with them as effectively, efficiently and economically as possible.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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12:00 PM - 1:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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Ask DLA About Franchising
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12:15 PM - 12:45 PM
Room 204A
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Presented by: Phil Zeidman, Senior Partner, DLA Piper US LLP , Joseph Sheyka, Bret Lowell, Barry Heller, Partners, DLA Piper US LLP and Tao Xu, Associate, DLA Piper US LLP
A group of veteran franchise lawyers and experts will answer any and all questions on franchising.
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International Franchisor's War Stories on Coming to the U.S.
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1:00 PM - 2:00 PM
Room 204B
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Moderated by: Andrew J. Sherman, Partner, Dickstein Shapiro LLP
Panelist: Raymond W. Fanning, Consultant, FranChoice
This panel will include speakers from overseas franchisors who have successfully penetrated the U.S. market. Panelists will share tips, strategies and war stories on the challenges of entering this vast and diverse marketplace and leave plenty of time for interactive Q & A.
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Co-Branding and Multi-unit Branding
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1:00 PM - 2:00 PM
Room 204A
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Presented by: Bret Lowell, Partner, DLA Piper US LLP and Marc Mushkin, VP of Franchising, Pollo Tropical
Co-branding and multi-branding – which entail two or more distinct, branded businesses operating under one roof – are popular and valuable methods for franchise system expansion into new markets and/or new distribution channels. This seminar will explore business, legal, and practical issues and strategies for establishing co-branding alliances, including identifying and evaluating a potential strategic partner; structuring the branding relationship; analyzing the legal and operational issues that confront the branding partners; developing a pilot program; and identifying the franchise law issues unique to co-branding.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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2:00 PM - 3:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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Franchisor’s Role in Franchisee Financing
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2:30 PM - 3:30 PM
Room 204A
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Presented by: Bret Lowell, Partner, DLA Piper US LLP Panelists: John Dring, Chief Operating Officer, Cartridge World North America; Ron Feldman, Director of Marketing, Siegel Capital; Catherine Rhee, Atrio Group, LLC; Danna Oweida, Client Solutions Specialist, FRANdata
Many franchisors assist their franchisees in obtaining financing. Learn about the different approaches to franchisee financing, including franchisor-sponsored and non-sponsored financing. This session will cover many aspects of franchise financing programs, including identifying successful industry models and examining the pitfalls of less successful programs. The session will also explore the use of tri-party agreements, the types of direct financing available to multi-unit and other franchisees, how to choose between lenders and lender products, the steps needed to obtain a loan, and the types of loans available for different purposes (i.e., new franchises vs. remodels). Finally, we will discuss opportunities for franchisors to assist their franchisees in understanding various credit programs and successfully navigating the debt markets.
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Your Franchise Compliance Program: What you need to know
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4:00 PM - 5:00 PM
Room 204A
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Presented by: David A. Beyer, Partner, DLA Piper US LLP
Creating an in-house compliance and registration program can be difficult and confusing. This seminar will give you an overview of the crucial points in what you need to know about compliance and registration programs to make them efficient and successful. Your questions will be answered in this seminar dealing with a critical issue for franchisors.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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4:00 PM - 5:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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EXHIBITOR PRESENTATION
Play N Trade Discovery Day
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4:30 PM - 6:00 PM
Room 203A
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Presented by: Jimmy Kindred, VP of Marketing, Play N Trade
Come and join us for an informative presentation on how you can own a video retail game franchise. Learn about the Play N Trade opportunity.
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Franchisors Seeking Growth
Penetrating the U.S. Market