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Symposium 1: Who Else Wants To Be A Successful Franchisee?(separate fee required)
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9:00 AM - 1:00 PM
Room 202A
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Presented by: John P. Hayes, PhD, President & CEO, HomeVestors of America, Inc.
If you’re looking for a no-nonsence, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the symposium you need. This is the perfect symposium for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more detail
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Teaching Business Planning to Unit Managers
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10:00 AM - 11:00 AM
Room 209B
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Presented by: Marla Rosner, Senior Consultant, Training, Michael H. Seid & Associates
Whether they work for company owned stores or franchisees, in most franchises, managers come up through the ranks having started as front line personnel. They’re often promoted as outstanding role models who also have the respect of their peers – but may have little to no business acumen. Though franchisors and franchisees often provide training for unit managers, business planning is one core skill that is often overlooked. This workshop introduces franchisors and franchisees to a simple approach to use in developing their managers’ business acumen. Franchisors will find this useful for training new franchisees and company managers as well. Participants will have an opportunity to start their own one-page business plan using an approach easily passed along to managers.
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SBA Resources
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10:00 AM - 11:00 AM
Room 202B
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Presented by: Freddie Biddle, Commercial Loan Specialist, U.S. Small Business Administration
Does finding financing for your business pose a problem? Come discover the different financing options available to small business owners and potential small business owners. Also learn how the SBA can help you fulfill your business goals. Find out about the numerous business developments, financial management and contract assistance programs designed to assist small business owners, managers and entrepreneurs.
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Use Your IRA or 401(k) Money to Start a New Business
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11:30 AM - 12:30 PM
Room 202B
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Presented by: Steve Cooper, President, SDCooper Company and Karen L. Franklin, SDCooper Company
Did you know that 401(a) pension, profit sharing, 401(k), 403(b), 457, IRA and rollover IRA money all may be used to fund your own franchise, business start-up, business property, equipment or working capital? Steve Cooper will teach you statutory ways to move money locked in retirement accounts directly into a new or established business. This can be done without distributions, taxes, penalties or the use of loans. Emphasis will be placed on other subjects such as ways to counter the negative tax effect of being a C-corporation and exit strategies.
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Ready, Set, Go! Steps to Awarding Your First Franchise
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11:30 AM - 12:30 PM
Room 209B
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Presented by: Marc A. Kiekenapp, Managing Partner, Franchise Outsource
Where do I start? My documents are complete. Now what? Do I personally sell the first few? If I want to hire a sales professional, where do I find them? Should a new franchisor start with a broker network? Are there consulting firms that can help? What media sources should I use? Do I target market areas or build out the entire country? What is the profile of the candidate for my business? Should I use earnings claims? The launch is the most CRITICAL part of the foundation of your business and will determine your future success and culture of your organization.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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12:00 PM - 1:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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Budgeting for Successful International Master Franchising
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12:30 PM - 1:30 PM
Room 204C
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Moderated by: Carl Zwisler, Attorney, Haynes and Boone, LLP
Panelists: Jan Gilbert, Partner, Haynes and Boone, LLP and John Dring CFE, Chief Operating Officer, Cartridge World
Successful international master franchising depends upon developing a realistic plan and budget before signing an agreement. The plan and budget must include the cost of negotiating the master franchise agreement and unit franchise agreement, visits to the franchisor’s headquarters, attending multiple training sessions, adapting the franchise concept to the master franchisee’s country, obtaining licenses and permits, learning how to be a franchisor, recruiting, training and supporting unit franchisees, and many other items. Master franchisee candidates need to understand all likely expenses of launching their master franchise business, including those imposed by franchise agreements, and they need to know which of those expenses, if any, will be paid by the franchisor. In our one hour program, we will compare the most common challenges reported by master franchisees with typical requirements of establishing and operating a master franchise program to help candidates evaluate whether they and their prospective franchisor partners are adequately prepared for the costs of achieving their objectives.
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Symposium 2: Franchising Your Business Part 1 (separate fee required)
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1:00 PM - 4:00 PM
Room 209B
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Moderated by: Michael H. Seid, Managing Director, Michael H. Seid & Associates
andKay Marie Ainsley, Managing Directors, Michael H. Seid & Associates Panelist: Marisa Faunce, Partner, Wiley Fein LLP
If you are thinking about expanding your current business through franchising, this symposium will provide the opportunity to learn from experts in the field. Click here for more details.
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Dispelling the Myth of Owning a Franchise
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1:00 PM - 2:00 PM
Room 202B
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Presented by: Terry Powell, CEO, The Entrepreneur's Source
Could a myth be keeping you from becoming a legend in your own franchise? There are a lot of myths about business ownership and franchises. It is time to separate fact from fiction and discover the truth. This seminar will cover the most common myth and fears about owning a franchise. Don’t miss this seminar if you are interested in learning how to discover what franchises will work for you.
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One for All and All for One!: The Art of the Franchisee and Franchisor Relationship
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1:30 PM - 3:00 PM
Room 202A
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Moderated by: Scott Weber, Partner, Phelps Dunbar
Panelists: Marc Plaisted, President, BrandChise, Bret Permesly Associate, Phelps Dunbar
How does one effectively manage this truly unique relationship? Speakers will show you the signs of a good franchisor and franchisee relationship and what needs to GIVE in order to maintain a positive and lasting exchange.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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2:00 PM - 3:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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Meeting the Franchisor
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2:30 PM - 3:30 PM
Room 202B
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Presented by: Ed Teixeira, Chief Operating Officer, VTS Franchising, LLC
In this presentation the prospective franchisee is taught how to maximize the benefits of visiting the franchisor at their corporate headquarters. Since most franchisors require a personal visit by the prospect, it is critical that the individual uses this opportunity to learn about the franchisor, ask the right questions and introduce questions that may pertain to the franchise agreement. The information provided will benefit the franchisee and the franchisor because it lowers the risk of either party making the wrong decision.
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The 7 Secrets You Must Know Before Buying into a Franchise, and the 3 Traps that will Kill You (Repeat)
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4:00 PM - 5:00 PM
Room 202B
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Presented by: Mark Leonard, President, Your Franchise Mentor
In this informative seminar, experienced multi-unit franchisee Mark Leonard guides prospective franchisees through the dangerous territory that is franchising. Mr. Leonard reveals the hard-won secrets he and other successful franchisees have learned. Attendees will leave this no-nonsense talk armed with the actions they MUST take in order to be successful.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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4:00 PM - 5:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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EXHIBITOR PRESENTATION
Play N Trade Discovery Day
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4:30 PM - 6:00 PM
Room 203A
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Presented by: Jimmy Kindred, VP of Marketing, Play N Trade
Come and join us for an informative presentation on how you can own a video retail game franchise. Learn about the Play N Trade opportunity.
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Buying a Franchise
Franchising Your Business
Acquiring a Master Franchising