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Symposium 5: Global Franchise Expansion: Strategies for Lucrative and Planned Growth (separate fee required)
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10:00 AM - 1:00 PM
Room 204A
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Moderated by: Philip Zeidman, Senior Partner, DLA Piper LLP (US)
Panelists: David Pepper, Senior Vice President, Global Development, Choice Hotels International and William Edwards, CFE, President, Edwards Global Services, Inc.
This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising. Click here for more details.
Sponsored by   Accredited
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Symposium 6: Structures and Operational Strategies for Successful Expansion within the USA (separate fee required)
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10:00 AM - 1:00 PM
Room 208A
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Moderated by: Richard J. Morey, Partner, DLA Piper US LLP
Panelists: Mark Siebert, CEO and David Hood, President, iFranchise Group
This symposium will explore a wide range of subjects bearing on the successful expansion of a franchise network including a variety of business and legal issues relating to the development and implementation of a franchise expansion program; developing an effective and fair franchise relationship structure; legal compliance; furnishing products and services that benefit franchisees; and establishing durable franchise relationships. Click here for more details.
Sponsored by Accredited
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Considerations for Franchisors Looking to Expand into the U.S.
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12:30 PM - 1:30 PM
Room 208B
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Presented by: Adam Siegelheim, Attorney, Stark & Stark and Tony Foley, President, UFG Services
Before entering the US, franchisors must analyze the prospective market, consider supply chain options and have the ability to provide operational support. Learn about these plus other important factors when investigating the opportunities available to international franchisors in the United States.
Sponsored by 
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Getting Traction in 2011: Relaunching or reenergizing your franchise sales process
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1:00 PM - 2:00 PM
Room 209C
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Presented by: Marc A. Kiekenapp, Senior Partner, Kiekenapp & Associates and Lane Fisher, Partner, Fisher Zucker, LLC
Has your franchise sales gone stagnant? Are candidates not engaging in your sales process? Are you using your FDD to portray your business in the best light for prospects, lenders and regulators? Learn how to “button up” your processes, FDD and promotional material to convey a dynamic story about your system.
Sponsored by  
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Taking Your Franchise System to the Next Level: Examining Common Traits of Successful Franchisors
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1:30 PM - 3:00 PM
Room 208A
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Presented by: Gaylen Knack, Principal, Gray Plant Mooty and Max Schott, II, Principal, Gray Plant Mooty
Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by
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Maintaining Brand Standards
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2:00 PM - 3:00 PM
Room 204A
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Presented by: Harold Kestenbaum, Counsel, and Mark Siebert, CEO, iFranchise Group
Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
Sponsored by HAROLD KESTENBAUM
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FAQ for Overseas Franchisors: The FDD and Franchising Disputes – Litigation Risks and Practice Tips
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2:00 PM - 3:00 PM
Room 208B
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Presented by: Alan J. Schaeffer, Partner, Jones Day , Andrew J. Sherman and J. Todd Kennard, Partners, Jones Day
This 2-part workshop will answer some of the most frequently asked questions and concerns about the disclosure and procedural requirements for the Franchise Disclosure Document (FDD), including the mechanics of preparation in compliance with U.S. federal and state law, and share some tips for preparing the company for the U.S. market generally. The second part of the workshop will focus on franchising disputes, explaining some common litigation risks and providing helpful practice tips.
Sponsored by 
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Symposium 3: Operations Manuals: The Foundation to Consistent Execution (separate fee required)
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2:30 PM - 5:00 PM
Room 209B
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Presented by: Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details. Sponsored by  Accredited
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An Overview of Key U.S. Trends and Regulatory Issues for Canadian and Overseas Franchisors
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3:30 PM - 5:00 PM
Room 208B
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Presented by: Andrew J. Sherman, Senior Partner, Jones Day
The U.S. market has always provided a leadership position in the international franchising community. It has the lure and potential of being a very strategic and lucrative marketplace, yet can also be very competitive and confusing. This special introductory seminar will provide guidance and insights for overseas franchisors entering the U.S. market for the first time - and will dispel some underlying held myths about franchising in the United States. We will cover topics such as: understanding the role of franchising in the U. S. economy; key trends affecting the growth of franchising in the next millennium; basic research tools to understand the U.S. market and evaluate the competition; challenges and hurdles to franchising in the United States; overview of the legal and regulatory issues.
Sponsored by
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Going International -- Moving intelligently into international expansion
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3:30 PM - 5:00 PM
Room 208A
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Presented by: Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates
Are you ready for international expansion? How do you put together a pro-active plan? What support needs to be in place? Where should you go first and what results can you expect? This and so much more will be discussed in this lively session.
Sponsored by
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The Essentials of Online Marketing
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4:00 PM - 5:00 PM
Room 204A
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Presented by: Kenneth Wisnefski, Founder/CEO, WebiMax
Learn in detail the benefits and opportunities online marketing provides. Topics include Search Engine Optimization, Social Media Marketing, Pay Per Click Marketing, E-Commerce, and much, much more.
Sponsored by 
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Franchisors Seeking Growth
Non-US Franchisors: Entering the USA