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How to Finance Your Franchise
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11:00 AM - 12:00 PM
Room 152A
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Presented by: Ron Feldman, CEO, Siegel Capital LLC
What investment level can I afford? What are my options? What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use financing as a tool to help you achieve your goals through business ownership. We will explore financing opportunities available to you through the SBA program, equipment leasing, as well as other potential financing options.
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Exploring Master Franchising As An International Growth Strategy
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11:00 AM - 12:30 PM
Room 154
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Presented by: Gaylen Knack, Principal, Gray Plant Mooty Elizabeth Dillon, Associate, Gray Plant Mooty, and Leonard Swartz, Senior Consultant, iFranchise Group
Master franchising, also called sub-franchising, remains the most popular method of international franchising and an occasional technique used for rapid domestic growth. It provides franchisees with the greatest responsibility and may offer the greatest opportunities for profit. Why is master franchising a common vehicle for growth in many foreign This seminar focuses on the basic components of a master franchise model, as well as the advantages and challenges in using master franchising as a growth vehicle (vs. other expansion options available)., and how these may vary depending upon whether an arrangement is for a territory in the United States or abroad. Best practices for getting the most out of each of the different expansion models will be discussed. We’ll explain the benefits and detriments and why investors must be aware of the differences between domestic and foreign master franchises. We will explore the parties’ expectations and how to evaluate whether master franchise fees are fair or affordable.
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Using the Internet to Develop Sustainable Franchise Sales
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11:30 AM - 1:30 PM
Room 151A
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Presented by: Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates and Terry Corkery, President, FranchiseWorks.com
The World Wide Web creates opportunities for franchisors to develop leads using their own web sites and those of other lead generation sites. This program will explore the best way to position the information on your web site, including how to respond to internet leads as well as the tools and techniques to maximize the use of third party sites.
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10 Things No One Tells You When You're Shopping for a Franchise
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12:30 PM - 1:30 PM
Room 152A
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Moderated by: Nancy Weingartner, Editor, Franchise Times
Panelists: Eric Stites, President, Franchise Business Review, and Richard L. Rosen, Rosen Law PLLC
This lively panel will disclose why you have the upper hand in the franchise search process and reveal what really happens when you contact a franchise company. They will also provide tips for dealing with salespeople and brokers and how franchise contracts may be changed in your favor. A current franchisee will talk about lessons learned during their own franchise search.
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Symposium 3: Operations Manuals: The Foundation to Consistent Execution (separate fee required)
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2:00 PM - 5:00 PM
Room 151A
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Presented by: Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this 3-hour Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details
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Use Your IRA or 401(k) Money to Start a New Business
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2:00 PM - 3:00 PM
Room 151B
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Presented by: Steve Cooper, President, SDCooper Company and Karen L. Franklin, CPA, Vice President/CFO, SDCooper Company
Did you know that 401(a) pension, profit sharing, 401(k), 403(b), 457, IRA and rollover IRA money all may be used to fund your own franchise, business start-up, business property, equipment or working capital? Steve Cooper will teach you statutory ways to move money locked in retirement accounts directly into a new or established business. This can be done without distributions, taxes, penalties or the use of loans. Emphasis will be placed on other subjects such as ways to counter the negative tax effect of being a C-corporation and exit strategies.
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Inside the Deal: Avoiding Critical Mistakes in Negotiating a Master Franchise
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2:00 PM - 3:00 PM
Room 154
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Presented by: Gaylen Knack, Principal, Gray Plant Mooty ,Max Schott, Principal, Gray Plant Mooty, Carl Zwisler, Principal, Gray Plant Mooty, Mark Franklin, Process Peak LLC and William Le Sante, Le Sante International
Negotiating rights for a master franchise presents challenges for both the franchisor and the prospective master franchisee. How much territory should be granted? What fees are appropriate for a master franchise agreement? How much discretion should the master franchisee receive in modifying the system to address the local culture? How do cultural differences complicate negotiations between the parties. The process can be intimidating for all but the most seasoned executives. This informative seminar will address these issues through the eyes of experienced executives and counsel in an interactive master franchise negotiation setting.
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Common Pitfalls for Prospective Franchisees
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2:00 PM - 3:00 PM
Room 152A
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Presented by: Leslie D. Curran, Partner, Plave Koch PLC
For prospective franchisees, you see the bright lights and flashy brochures. But, remember the old adage, “Buyer Beware.” This seminar will review 10 common pitfalls new franchisees face and how to avoid them.
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Choosing the Right Franchise
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3:30 PM - 5:00 PM
Room 152A
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Presented by: Lori Kiser-Block, President, FranChoice, Inc
Much is said about finding a business that involves what you love and enjoy and success will follow. Is falling in love with a business important for business success or is this a false expectation that keeps people from achieving their goals through business ownership? This seminar is about taking a completely different approach to finding a business. Instead of finding a business to fall in love with, we will discuss a proven strategy to help you find a business that you can manage, market and promote. Using this approach to finding a business will allow you access to more of what you love, enjoy and value most.
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Ready, Set, Go! Steps to Awarding Your First Franchise
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3:30 PM - 4:30 PM
Room 151B
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Presented by: Marc A. Kiekenapp, Managing Partner, Franchise Outsource and Lane Fisher, Partner, Fisher and Zucker
Where do I start? My documents are complete. Now what? Do I personally sell the first few? If I want to hire a sales professional, where do I find them? Should a new franchisor start with a broker network? Are there consulting firms that can help? What media sources should I use? Do I target market areas or build out the entire country? What is the profile of the candidate for my business? Should I use earnings claims? The launch is the most CRITICAL part of the foundation of your business and will determine your future success and culture of your organization.
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Effective Control of Cost of Goods and Labor - Two Essentials for a Food Service Business
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3:30 PM - 5:00 PM
Room 153
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Presented by: Keith Carleton, Senior Consultant, Michael H. Seid & Associates, LLC
In this session, restaurant and food service operators who are considering franchising will hear about useful techniques that they can utilize to learn methods to evaluate sales data from company-owned operations as well as how to establish metrics of productivity, produce cost-effective labor schedules, use sales data to project system sales, and establish key item inventories.
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Buying a Franchise
Franchising Your Business
Acquiring a Master Franchising