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How to Finance Your Franchise
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10:30 AM - 12:00 PM
Room 202B
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Presented by: Bernie Siegel, President, Siegel Capital LLC and Nate Greenberg, General Manager, Siegel Capital LLC
What investment level can I afford? What are my options? What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use financing as a tool to help you achieve your goals through business ownership. We will explore financing opportunities available to you through the SBA program, equipment leasing, as well as other potential financing options.
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Symposium 4: Selecting, Negotiating and Operating a Master Franchise (separate fee required)
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11:00 AM - 1:00 PM
Room 204C
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Moderated by: Carl Zwisler, Attorney, Haynes and Boone, LLP
Panelists: William LeSante, Managing Director and CEO, Le Sante International and Peter Holt, Chief Operating Officer, Tasti D-Lite
Are you considering acquiring an international master franchise? If you are, you should first invest two hours in understanding the most common challenges international master franchisees face. Click here for more details.
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Earnings Claims
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11:00 AM - 12:00 PM
Room 209B
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Presented by: Marisa Faunce, Transactional/Trademark Partner, Plave Koch PLC
The Federal Trade Commission recently approved changes to the Item 19 earnings claim or “financial performance representation„ that become effective in July 2007. A properly constructed financial performance representation can be one of the most powerful marketing tools available to franchisors in discussing their franchise opportunity with prospective franchisees. While many franchisors still do not provide any financial representation disclosure in their franchise disclosure documents, those franchisors that do understand the impact it can have on their closure rate with prospective franchisees and the protection it can provide them in ensuring that their financial discussions with prospects are accurate and within the regulatory guidelines. In this session we will discuss the benefits and risks of including a financial performance representation in your franchise disclosure document, your options in making the presentation and how it can be used as an effective tool in the franchise sales process.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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12:00 PM - 1:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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10 Things No One Tells You When You're Shopping for a Franchise
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12:30 PM - 1:30 PM
Room 202B
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Moderated by: Julie Bennett, Author, The Franchise Times Guide to Selecting, Buying & Owning a Franchise
Panelists: Eric Stites, President, Franchise Business Review; Richard L. Rosen, Rosen Law PLLC
This lively panel will disclose why you have the upper hand in the franchise search process and reveal what really happens when you contact a franchise company. They will also provide tips for dealing with salespeople and brokers and how franchise contracts may be changed in your favor. A current franchisee will talk about lessons learned during their own franchise search.
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5 Keys to Maximizing Franchise Sales Through the Internet
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12:30 PM - 1:30 PM
Room 209B
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Presented by: Terry Corkery, President and CEO, FranchiseWorks.com and Kay Marie Ainsley, Managing Director, Michael H. Seid & Associates
If you’re thinking of franchising your business you’re probably wondering how you will sell franchises once you’re ready to go. In this session you will learn how to: Profile Your Ideal Candidate, Craft the Right Message, Use the Internet to Generate Qualified Leads, Follow Up Effectively and, most importantly, Close the Sale.
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Effective Control of Cost of Goods and Labor - Two Essentials for a Food Service Business
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2:00 PM - 3:30 PM
Room 204C
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Presented by: Keith Carleton, Senior Consultant, Michael H. Seid & Associates, LLC
In this session, restaurant and food service operators who are considering franchising will hear about useful techniques that they can utilize to learn methods to evaluate sales data from company-owned operations as well as how to establish metrics of productivity, produce cost-effective labor schedules, use sales data to project system sales, and establish key item inventories.
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The 7 Secrets You Must Know Before Buying into a Franchise, and the 3 Traps that will Kill You
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2:00 PM - 3:00 PM
Room 202B
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Presented by: Mark Leonard, President, Your Franchise Mentor
In this informative seminar, experienced multi-unit franchisee Mark Leonard guides prospective franchisees through the dangerous territory that is franchising. Mr. Leonard reveals the hard-won secrets he and other successful franchisees have learned. Attendees will leave this no-nonsense talk armed with the actions they MUST take in order to be successful.
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Symposium 3: Operations Manuals: The Foundation to Consistent Execution (separate fee required)
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2:00 PM - 5:00 PM
Room 209B
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Presented by: Marla Rosner, Senior Consultant, Training, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this 3-hour Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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2:00 PM - 3:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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Choosing the Right Franchise
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3:30 PM - 5:00 PM
Room 202B
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Presented by: Lori Kiser-Block, President, FranChoice, Inc
Much is said about finding a business that involves what you love and enjoy and success will follow. Is falling in love with a business important for business success or is this a false expectation that keeps people from achieving their goals through business ownership? This seminar is about taking a completely different approach to finding a business. Instead of finding a business to fall in love with, we will discuss a proven strategy to help you find a business that you can manage, market and promote. Using this approach to finding a business will allow you access to more of what you love, enjoy and value most.
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EXHIBITOR PRESENTATION
The Butterfly Life Difference
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4:00 PM - 5:00 PM
Room 203B
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Presented by: Cheryl Hoke, Director of Franchise Development, Butterfly Life , Mark Golob, CEO & Founder, Butterfly Life
Stop by booth #1016 to meet the Butterfly Life team and pick up tickets for our seminar presentation held in room 203B. Our philosophy of “healthy living solutions for women” presents a compelling franchise opportunity for entrepeneurs. You will learn about the Butterfly Life Difference and see what it takes to get a club open and operating successfully. We look forward to meeting you!
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EXHIBITOR PRESENTATION
Play N Trade Discovery Day
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4:30 PM - 6:00 PM
Room 203A
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Presented by: Jimmy Kindred, VP of Marketing, Play N Trade
Come and join us for an informative presentation on how you can own a video retail game franchise. Learn about the Play N Trade opportunity.
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Buying a Franchise
Franchising Your Business
Acquiring a Master Franchising