2008 Conference Overview



For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.
Penetrating the U.S. Market Franchisor Seeking Growth
 
Everything You Want to Know From The People Who Know It Best
Knowledge is power – especially in franchising. The International Franchise Expo (IFE) provides a forum for one of the most comprehensive learning experiences about franchising to be conducted anywhere – a place to learn from the foremost experts in franchising.

The 2008 IFE will feature a variety of Seminars and Symposia. It's a something-for-everyone educational experience whether you may be looking to expand domestically in the United States or internationally from your country into another, including expansion into the United States. In-depth examinations of different franchise relationships, legal issues and expansion strategies will be the focus of this conference program. So whatever your interest in franchising, there are FREE Seminars designed to your specific needs.

For those who seek detailed, in-depth instruction, enrollment in one of the Symposia is highly recommended. Each symposium, which requires a separate fee, is focused on providing information that is specific to a particular segment of the Expo audience. These Symposia, many of which are CFE Accredited are presented by some of the most respected and experienced professionals in the fields of franchising. They offer the practical, legal, strategic and financial issues involved; and show how to avoid the potential pitfalls; providing the knowledge necessary to successfully achieve one's objectives. Seating for symposia is reserved so be sure to register early to guarantee seating.

Track Overview
Each track is focused on providing information that is specific to a particular segment of the Expo audience. Read the following descriptions to identify the track that best addresses your needs and refer to the accompanying symbol as you plan your Symposia and/or Seminar schedule.
Franchisors Seeking Growth

As franchising continues to grow within the United States and around the world, the time is ripe for domestic and international franchisors to explore expansion. This track will explain the crucial business and legal considerations that may affect where and when franchisors should go and how to operate most effectively including important cultural considerations about international franchising.

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Non-U.S. Franchisors: Entering the USA

For the foreign franchisor that has enjoyed success in their domestic region and is now interested in expanding their franchising program into the United States. The focus will be on the legal, structural, financial, and cross-cultural issues in developing a franchising business plan and the strategy for entering the U. S. market.

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